12,000.
ShedFest
On site, sold out with camping. AutoAlex's flagship festival, rebuilt from a standing start.
2025: Advisor
Consulted on specific elements of the show as individual specialists: talent liaison, trade stand logistics, sponsor logistics.
Scopetalent · trade stands · sponsor logistics
2026: Project lead
Full ownership and delivery from a standing start: no brand beyond the trademark, no operating plan or supplier base. We directed a full rebrand and rebuilt everything else from the ground up, from commercial model and ticketing to suppliers across traffic, security, medical, fire and live action, culminating in a live sprint course for 80+ cars, sold-out camping and 12,000 people on site.
Scopebrand & marketing · commercial plan · EMP · ticketing · supplier procurement · Event Control
The disciplines, run for ShedFest
Safety
01 Security: Perimeter, gate and campsite security. Planned, sourced, negotiated and delivered to spec.
02 Medical: On-site cover planned, sourced, negotiated and delivered to spec and budget.
03 Fire: Fire risk assessments, evacuation plans and extinguisher mapping commissioned from a fire safety specialist and coordinated across the site.
04 Licensing & insurance: Licence conditions, public liability cover and method statements managed on behalf of the licence holder for the full weekend.
05 Weather contingency: Wet-weather planning across drainage and the campsite, with structural wind-loading confirmed by the suppliers who built it.
Show
06 Brand & identity: ShedFest had no brand assets beyond a trademarked name. We found and appointed a specialist design agency and directed a full rebrand: identity, visual system and every touchpoint on site.
07 Production: Two live stages, PA and track commentary, plus in-house media production and event photography.
08 Live action: A sprint course just under 1km, specced to Motorsport UK standards. We sourced and appointed the motorsport operator, specced layout and materials with them, and organised the cars and drivers on the day.
09 Social media: Content planning, on-site coverage and social media management run across the full weekend.
Operations
10 Traffic: Access and egress for 12,000 people and 80+ competition cars, with spectator and trader parking laid out separately from the paddock, timed against a live sprint course running the same day.
11 Food & drink: Trader booking and site logistics for a 12,000-strong crowd across the full weekend.
12 Welfare: Campsite welfare and water points for an overnight crowd, not just a day ticket.
13 Communications: One shared control channel across every discipline, so nothing is anyone's problem alone.
14 Waste & environmental: Waste, recycling and site clearance contractors sourced, appointed and managed across the full weekend.
15 Staffing & crew: Marshals, stewards and crew recruited, briefed and rostered across the track, campsite and trade stands.
Commercial
16 Budget: The full event budget built and owned end to end, tracked from first projection to final reconciliation across every discipline.
17 Ticketing: Ticket pricing and online sales built from scratch, plus on-the-day scanning and access control for 12,000 people, run with a gate crew we appointed and managed.
18 Marketing: Campaign planning and media buying from a standing start. The show and its camping both sold out, with 12,000 people on site.
19 Sponsors: Sponsor packages sold, contracted and delivered on-site: activation space, signage and branded assets.
20 Trade stands: Pitch sales and site logistics for trade stands, run separately from the food and drink line-up.
Guest experience
21 Customer service: Pre-event enquiries, on-the-day guest queries and post-event follow-up handled end to end.
22 Accessibility provision: Accessible parking and step-free access to the main show areas.
23 Wayfinding & signage: Site maps, directional signage and campsite zoning so 12,000 people can find their way around.
24 VIP & hospitality: An invite-only space for talent, guest brands and sponsors, never a ticketed offering: bar, coffee, a private chef and its own facilities.
